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Relevancy: The Holy Grail Of PPC
I’m going to focus my first post on what I believe is the most fundamental concept in PPC: relevancy. Giving users what they are looking for. Directing them to where they want to go. Answering their...
View ArticleThe 10% Clicks Rule Part 1: Overview
Welcome to the first of a 3-part Clicks Rule special. Here’s the theory No more than 10% of total broad and phrase clicks in your Google AdWords account should come from a single ad group. If more than...
View ArticleThe 10% Clicks Rule Part 2: Process
Welcome to part 2 of the Clicks Rule special. You may be familiar with a technique I shared in recent post called the 10% Clicks Rule (if not, you may want to come back once you’ve skimmed through Part...
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The 10% Clicks Rule Part 3: Does It Work?
Welcome to the final part of the Clicks Rule special. You may remember the 10% Clicks Rule is a technique to help identify the areas of your Google AdWords account which could benefit most from your...
View ArticleOne Keyword per Ad Group: Pros & Cons
I recently stumbled across a Google AdWords video by Derek Faylor describing how to boost AdWords relevancy. He suggests picking one keyword that is core to your business, setting it to exact match and...
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Modified Broad Match – How To Increase AdWords CTR and Reduce CPCs
Back in July, after 2 months of successful beta testing, Google rolled out a much awaited improvement to their often notorious AdWords broad match. Modified Broad Match – or the Broad Match Modifier –...
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3 Steps to Mid-Tail PPC Profitability
The beauty of pay per click marketing is that it allows you to choose keywords which are highly relevant to your business. By only showing ads for search terms which closely match the products and...
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How to Strike Gold in Google’s Search Query Report
Google’s search query reports provide PPC advertisers with two fantastic opportunities to improve the performance of their AdWords campaigns: Identify irrelevant keywords which can be added as...
View ArticleThe Art of Keyword Qualification
Advertisers looking to promote their products or services through Google AdWords often face a difficult challenge when deciding which keywords to target. Some keywords will naturally be more relevant...
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The Australian Google PPC Opportunity
Back in 2009, I looked at the standard of PPC ads being displayed on Google in Australia, using the Sydney hotel industry as an example. I found that the majority of PPC ads being presented on Google...
View Article3 Advanced Strategies to Extract New Keywords from Your Google AdWords Search...
So you’ve realised your current Google AdWords strategy is missing out on a big opportunity to connect with long-tail searchers who are further along in the buying cycle and more likely to convert....
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